At FIRST TIME SQUARE, our mission has always been clear: to make premium-quality watches accessible to every retailer, no matter their size or scale. In a market where luxury timepieces are often marked up excessively, we believe in breaking barriers and delivering value without compromise. Retailers and resellers form the backbone of the fashion and accessories industry, and it’s time they are empowered with products that elevate their offerings.
The traditional model for acquiring premium watches has often favored large-scale operations or elite brands. But at FIRST TIME SQUARE, we challenge this model. We’ve built relationships with reliable manufacturers who produce timepieces that combine craftsmanship, reliability, and style. Our wholesale model makes it possible for small and mid-size businesses to access these high-end designs without inflating their budgets.
We understand the struggles of independent retailers — unpredictable stock availability, high MOQs, and inconsistent quality can hold back a growing business. That’s why we keep our operations flexible. We offer competitive wholesale prices, low minimum order quantities, and always ensure our collections reflect current trends and seasonal styles. Whether it’s a sleek analog design or a rugged chronograph, we ensure our catalog caters to the dynamic needs of the watch market.
Our commitment goes beyond just pricing. We focus on building long-term partnerships by offering personal customer support, assisting with product selection, and even sharing market insights. Many of our clients return not just for our products but for the trust and reliability we bring.
We believe that watches aren’t just accessories — they are statements. And every retailer should have the ability to offer that experience to their customers, regardless of how big or small their operation is. With FIRST TIME SQUARE, retailers and resellers can confidently expand their product range, increase margins, and grow their business.
Premium doesn’t have to mean overpriced. That’s the value we bring — and that’s the difference we’re proud to make.